Integrating POS and eCommerce solutions means that you centralize all your customer data in one place.
- Display a consolidated view of shopper behavior across both channels
- Provides more precise insights into your customer preferences and shopping habits
Because customers prefer a consistent experience and interaction across all channels, your retail can improve customer relationships by personalized promotions and offer:
- Tailored marketing proposals based on purchase history
- Run multi-channel promotions (discounts, rewards cards)